It’s an incredibly exciting time to be in the endpoint solutions market and particularly as a next-generation provider. There is so much opportunity to help protect businesses in every industry and every size. And we have so much potential to be innovative, agile and adapt to the market’s evolving needs. Coming out of RSA 2017, I’ve never been more confident in CounterTack’s position in the market, and the direction we’re headed with innovation and technology.
The Market Shift to Endpoint Security Platform
Here’s what we’re seeing: Enterprises do not want to have all kinds of agents on their endpoints. Instead they want consolidation. They know they need prevention. And detection. And response. But they want them all in one single agent. Customers today are bogged down by all the different solutions that solve one piece of the puzzle. IT teams and SOC managers are looking for a robust solution coupled with simplicity and efficiency.
This is a theme I discussed at America Growth Capital’s Annual Information Security & Broader Technology Growth Conference leading into RSA. The session “What to Expect in an A/V Refresh Cycle” looked at why AV isn’t enough and how the industry is supporting the evolution of endpoint protection.
What does this all mean for CounterTack? We’ve been moving in this direction now for the last couple years. In 2015, we acquired ManTech Cyber Solutions International. This added Digital DNA® and the ability to analyze behaviors in-memory. We’ve continued to evolve our solutions to help meet this demand for a single agent and platform experience. Just recently at RSA 2017 we announced our Endpoint Threat Platform that integrated dynamic prevention opportunities as well.
And what about the other industry players? The competitors and next-gen players are feeling the same pressures, and the bigger guys as well. We will see some of the big dogs, or traditional AV vendors look to consolidate, acquire or try and build. I believe there is only room for a couple big winners in this space.
The good news for us is that the players in next-gen prevention have a longer road to get to endpoint detection and response (EDR) because those platforms are harder to build. We built the hardest thing first and now are moving the other way.
I talked more in detail about the platform trend in a recent interview I conducted with CRN: CounterTack CEO Predicts Consolidation, Move To Platform Play In Exploding Endpoint protection Market. Check it out for more thoughts on industry M&A activity, funding trends, where the industry is headed and CounterTack’s technology plans.